OpenAI Lets Businesses Claim a ChatGPT Profile and Build Their Own Agent

OpenAI opened Businesses in ChatGPT in beta, giving companies a profile they can claim and verify inside ChatGPT and, in the US, their own agent to answer customer questions there. OpenAI frames the reach as 1.2 billion weekly ChatGPT users. The profile work runs through Business Hub, which any eligible business in a country where ChatGPT is available can use, after verification.

Claiming adds three things beyond the description and contact details:

Product feeds. Businesses add pricing and availability themselves, so answers draw on current data rather than a crawled page. Shopify merchants can verify by connecting the store from Business Hub or the Shopify admin, and Shopify Catalog products already appear in ChatGPT.
Insights. Mention counts, website clicks and the discovery topics that recur in conversations where the business is cited. OpenAI aggregates these and hides them below a conversation threshold, and says agent chats are never shared with the business.
Business Agents. After claiming, eligible companies can build, test and publish an agent that explains their offerings and takes follow-ups. It runs in a conversation labelled as the business’s own, separate from the original ChatGPT thread.

Business Agents are limited to eligible ecommerce and online service businesses in the US for now. They can be sponsored and used as the destination for ChatGPT Ads, with sponsored placements labelled and kept separate from ChatGPT’s answers. OpenAI’s policy sets one limit on that: verification alone does not guarantee agent eligibility, because approval weighs the business category and the agent’s intended use.

For companies, the difference from a website is that product data, topics and follow-up questions now live in one place a model reads directly. That makes it another discovery channel to maintain next to search.

Introducing Businesses in ChatGPT