OpenAI is preparing the first major redesign of ChatGPT since 2022, transforming it from a conversational chatbot into a platform of autonomous agents with integrated partner services for multi-step tasks—no prompt-switching or app-hopping required. The shift comes as OpenAI’s chatbot business faces low profitability ahead of its IPO, prompting a strategic pivot to B2B enterprise customers with stable recurring revenue, similar to Anthropic’s model. The company is also restructuring its product teams to align with the new direction.

Financial Times